Kershaw Growth
Helping businesses find the growth that's already sitting there & build the structure to deliver it
Good at what you do. Ready to grow more consistently?
Most service businesses aren't missing ambition or talent. They're missing structure around what they already have.
I've sat across the table from founders who had a contract type, a client relationship, or a service capability that could have been rolled out to ten more customers and it never happened. Not because it wasn't good. Because it landed on someone's desk, got delivered once, and was never recognised as a repeatable offer.
That's the gap I work in: understanding what your business is already doing, making sure the right people know everything you can do for them, and turning scattered opportunity into a process that actually gets used - not just a list of recommendations that sits in an inbox.
I've fifteen-plus years in business development and client growth.
In my previous roles I grew a single client account from £1.1m to £1.6m in 18 months - not by finding new clients, but by understanding what the business could already do and making sure the right people knew about it. I was also running over 100 live projects simultaneously across multiple markets, which taught me that commercial growth at scale only works when the foundations are right.
I've been the buyer commissioning research and the supplier delivering it. I've sat inside agencies when a contract came in and watched it get delivered once and never repeated. I know exactly where the gap is because I've lived on both sides of it.
If that sounds familiar - let's talk.
People and Businesses I Support
Who I Work With
I work with founder-led businesses that are brilliant at what they do and ready to grow more consistently.
Typically that means businesses that have been trading for a few years, have proven their model works, and have grown to a point where word of mouth and referrals alone aren't enough anymore.
That includes:
- Agencies, consultancies, and
I work with founder-led businesses that are brilliant at what they do and ready to grow more consistently.
Typically that means businesses that have been trading for a few years, have proven their model works, and have grown to a point where word of mouth and referrals alone aren't enough anymore.
That includes:
- Agencies, consultancies, and professional service firms
- Research, data, and insight businesses
- Specialist practices and independent experts
- Community organisations and membership businesses
You might be at a point where your pipeline has become unpredictable, you've tried bringing someone in to help with sales and it hasn't worked, or you've simply realised that the commercial side of the business needs more structure than it's currently getting.
If any of that sounds familiar - that's exactly where I come in.
Why I Do What I Do
About Me
I've spent over 15 years working in business development and client growth, and one thing I kept seeing, regardless of the sector, was the same pattern: great businesses, brilliant at what they do, but struggling to grow in a consistent, predictable way.
Not because they lacked ambition or talent but because the commercial side of running a business takes a back seat when you're already busy delivering for clients.
Before Kershaw Growth, I spent over a decade inside agencies growing one account from £1.1m to £1.6m in a year, running 100+ live projects a month, building the commercial processes that let a business scale without losing quality. Working with founders directly, I noticed that kind of structure rarely exists outside big agencies. Smaller businesses are just as capable; they've just never had someone map it out for them.
I care about the detail because that's where trust gets built: updating you when I say I will, delivering what's promised, and noticing the contract or client relationship you didn't realise was an asset.
I've been on both sides of the client relationship. I know how buyers think, I know where revenue gets left on the table, and I know how to build systems that actually get used.
If your business is good at what it does but growth feels harder than it should -that's exactly where I come in.
What Our Clients Say...
Neal Heeroo - Managing Director at FG Connect
"Working with Anita has been a genuinely worthwhile experience. Having an unbiased set of eyes look at the business, challenge our thinking, and help us see things from a different perspective has been incredibly valuable — at times it felt like business therapy! I've come away with much greater clarity around where we need to focus next."
Client Case Study
TeachSleep - from word of mouth to a business with commercial foundations
When we started working together, Nancy had built a genuinely impressive sleep consultancy on the back of referrals and brilliant client outcomes. But there was no system behind it and no way of tracking who she'd worked with, no consistent follow-up process, and a growing corporate opportunity she hadn't been able to capitalise on.
Over an initial Foundation Review and a focused day of outreach support, we worked through the commercial side of the business from the ground up.
What changed:
→ Built a client tracker to capture every past client, flag sleep regression windows, and prompt timely re-engagement
→ Identified and packaged a re-engagement product - a Sleep Regression Support Pack - turning an existing service into a clear, standalone offer
→ Developed a corporate offering with verified pricing, a professional one-pager, and a target company list
→ Carried out live corporate outreach to ten companies
→ Created social media assets and a print poster for a community event at a Bristol soft play café
TeachSleep now has the tools to re-engage past clients at exactly the right moment, a credible corporate offering backed by a testimonial from Sizewell C, and a clear picture of where the next phase of growth is.
What the client said:
"Anita came to our first meeting really prepared — she'd already done her research and had ideas I hadn't thought of. She built me a client tracker, helped me see the value in my existing clients, and gave me the confidence to go after corporate work properly. The documents she produced were brilliant — professional, clear, and things I can actually use. She just gets small businesses."
Nancy Foreman, TeachSleep
Client Case Study
PMK Grounds Management - from local gardening to commercial grounds management
When we started working together, PMK was taking on a wide range of small, hourly gardening jobs, reliable work, but unpredictable income and no clear path to growth.
Over six weeks and six focused days of support, we worked together to reshape the business from the ground up.
What changed:
→ Moved from hourly ad hoc work to structured half-day and full-day packages
→ Repositioned from domestic gardening to commercial grounds management
→ Opened supplier conversations and joined contractor pipelines
→ Secured client opportunities during the support period
PMK now presents as a professional grounds management partner for property managers, landlords, and commercial sites with a clear offer, published pricing, and the foundations for reliable contract income.
What the client said:
"Working with Kershaw Growth has helped position me from a local gardening company to a commercial grounds management business. In four weeks we overhauled how I charge for my time, put structures in place, got my commercial paperwork in order, and opened doors to clients I wouldn't have known how to approach on my own.
I've already won new commercial work, and I feel like I'm running a real business now, not just taking whatever jobs come in. The work that has been done has already produced a significant increase in the business revenue and with systems in place we can manage the increase.
If you're a small business that's ready to grow but not sure where to start, Anita will get you moving. Very professional, great ideas and efficient at creating momentum."
